From the category archives:

Google

Have You Lost Significant Amount of Website Traffic from Google?

June 5, 2010

I have been hearing complains of traffic loss from some of the friends and clients since last month. At first sight it looked like normal client ranting, but this time they were right. Some of the clients had lost significant amount of traffic and that too Google organic traffic suddenly. This sudden website traffic drop happened at the end of April, 2010. I am going to explain this with live case study of one of my client. Client has an ecommerce store in the hospitality industry.

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Google’s New Look - For Festive Season or New Year?

November 27, 2009

Google is recently testing its new layout for its homepage and search results pages. The new look is being testes out to some selected users, and you won’t believe, but I was one of them.

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Do You Want To Know What Google Knows About You?

November 5, 2009

There were many privacy concerns over the period of Google’s evolution in the last 11 years. People were worried about the amount of data Google have about us and can be used in the most dangerous manner. Especially after the introduction of Google Social Search, it was very clear to users that how much data they can collect.

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Google Social Search – Find your friends’ updates on Google

October 27, 2009

Google social search which is still in beta can be opted in through Google labs. It is nothing but an amalgamation of updates from your social network status updates in one place. e.g. if you are searching for “New Zealand”, Google social search will show updates, twits and photos of your friends who have had their last vacation in New Zealand.

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Google Goes More Social - Introducing Google Sidewiki

September 27, 2009

Google added a new feature called Sidewiki to their toolbar. With the help of sidewiki, users will be able to add their comments about the page they are visiting. This comment can be anything like more information about the topic, link from blog which is discussing the same topic, an insight on history of something and more…

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Google Puts Video Ads in Search Results Now (Test)

September 3, 2009

Its been long since Google introduced Video ad format for Adwords Publishers, but those videos were showing up only on Network websites who have opted to show Google adsense on their website or blog. Recently Google has been testing video ads on the search result pages. Sounds funny? Not really. Normal users are already familiar with the famous plus (+) sign that shows with some of the local search results. Just like that users will be able to click on plus (+) sign and watch the video right there on the search results page.

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Google’s Caffeine Update - Which way is it going now?

August 14, 2009

Google has been working on a new search infrastructure code name Caffeine and you can now test it if you visit http://www2.sandbox.google.com. On Monday (10th. Aug, 09), Google has revealed what it calls a “new generation of infrastructure for research on the Web and asking the public to test.

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New Search Engine Bing, Now Showing as Search Engine in Google Analytics

June 12, 2009

New search engine called Bing, from Microsoft had some issues showing up in Google analytics. It was showing as general referral site instead of search engines, so webmasters couldn’t track the keywords through which they were getting traffic. Now, Google has resolved the issue and it is showing as Search Engine with traffic from different keywords.

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Beware of Fake SEO Companies / Consultants

May 11, 2009

In current economical situation, Search Engine Optimization (SEO) has emerged as one of the cheapest way for long-standing business promotion, but you should choose SEO Company very wisely and after checking the points mentioned in this article.

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Hiring SEO Consultant is not easy as you think

April 28, 2009

If you are having a business, you must be having a website. Although many businesses in India are still lacking the web presence, the awareness of website, internet marketing and search engine optimization (SEO) is increasing rapidly. Everybody wants to jump on this huge market that no other medium can offer, but just having the website is not enough. Just like in offline business, having the shop is not enough; you have to advertise for your shop to increase the sales, internet marketing is must for any website who wants to increase their sales through internet. Almost 80% of internet users use search engines to research for their desired products or services (According to GVU 10th User Survey). This is where SEO Consultants come into play.

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