Google is “Instant” than ever before with Google Instant

Google have been in news recently for many things, whether it is a logo change as you type or adding new courses to Adwords Online Classroom, things have geared up well after the caffeine update.

Well, the latest of them all is Google Instant, according to Google:

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”

According to Google’s Marissa Mayer at Google Search Event, Google Instant will save 350 million hours of users’ time per year.

Here is the official video from Google:

Search Results Page Real Estate

Have a look at the screen shot of today’s morning. I just typed in “cheap” and Google interpreted it as that I am looking for flights, tickets, hotels etc.

If you look at the SERP closely, you will realize that organic listings have moved further down due to instant suggestions by Google. The first three spots are occupied by adwords ads as usual; the right side is all full of sponsored links, the left side is options for universal search and more, where is the organic listings?? This screen shot is taken with firefox, and Google toolbar installed. Let’s assume that normal web users don’t have Google toolbar installed, but still there won’t be more than 3 organic listing visible in the first fold.

I hope you get the idea what this leads to! More monetization for Google, oops I said it…

Impact on SEO

I think Google instant will change the SEO game forever. As mentioned above, organic listings are going deeper than ever, so top 3 results will have some value; apart from this there is no point even if you are on first page and ranking below the first fold. These are just my personal thoughts, and have nothing to do with promoting my PPC Consultant Services.

Jokes apart, this will change the people search on Google. Google Instant will change the search behavior of users. I wonder how this will affect the local seo. As mentioned by Google earlier, search results are shown different to different users according to their personal search data, their physical location, ip address and more; the local ranking will become more important than organic listings. Have a look at the screenshot of local listing below:

I am sure you would notice that there are no organic listing showing up. What do SEO Professionals do now? Hang themselves?? Don’t consider this as ranting (even though I know it is a rant) and please don’t hang yourself.

According to Steve Rubel, “no two people will see the same web. Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors.”

Chris Crum on webpronews.com considers Google Instant as the end of SEO, but I think SEO will never end. SEO Experts will always find the way to get traffic from search engines doesn’t matter what is changed.

Effect on long tail searches

I came across an interesting article on Search Engine Land which says that Google Instant will kill the long tail, but I have different view on long tails. Long tails are searches made by mature users who know what they are looking for. Users looking for specific information or product will do long tail searches no matter what Google changes.

Matt Cutts throws some lights on the new updates and adds, “A key insight behind Google Instant is that if we want to get people answers and solve their problems faster, we can help with that by improving our UI to help you formulate queries more quickly (and then doing a bunch of hard work under the hood to answer that query too). Google typically returns search results in milliseconds, but it takes several seconds for you to type a query. In other words, the limiting factor on a typical search is you. With predictive search and instant results, you can often get the answer you want much faster.”

Here I would like to show a video by Matt Cutts which shows that it is not the end of SEO and it will be there for years to come:

I would love to hear your views on this. Do you think SEO is here for longer?? Let me know in comments why do you think SEO is not over yet!

Have You Lost Significant Amount of Website Traffic from Google?

I have been hearing complains of traffic loss from some of the friends and clients since last month. At first sight it looked like normal client ranting, but this time they were right. Some of the clients had lost significant amount of traffic and that too Google organic traffic suddenly. This sudden website traffic drop happened at the end of April, 2010. I am going to explain this with live case study of one of my client. Client has an ecommerce store in the hospitality industry.

Live Case Study of Google MayDay Algorithm Update for Longtail Keywords
Here is the screenshot of one of the client’s Analytics account. You can clearly see two arrows pointing sudden website traffic loss from 30th. April, 2010 to 12th. May, 2010.

SEOs who work on client projects would understand the feeling of client getting angry and giving all kind of threats (BullSh***) to you when something in analytics is not right! Luckily the traffic started coming back from 13th. May, 2010; but not up to the mark.

Obsevation

Here are some of the points I was noticing during the tension period (I call it tension period when client is on my back):

  • Client’s Google ranking for major keywords were as it is.
  • I could see that all the competitors’ were in the same place for major keywords, so it wasn’t an algorithm change (this is how it looked like in the first place).
  • Because of traffic loss, obviously conversions were down as well.

Conclusion

  • Head keywords (main two phrase keywords) ranking was as it is.
  • Traffic loss was mainly on the longtail keywords. Due to this, individual product pages were not ranking at all.
  • Conversions were down because people were not able to find individual products directly.
  • Google has gone back to basics and were focusing more on phrase keywords, e.g. when you search for “catering equipments” in Google, the websites who have targeted this keyword in title as the exact phrase are ranking higher rather than websites having these two keywords in the title but not necessarily in the same order.

Solution

  • We continued building link in the same manner as we were doing earlier.
  • We changed the Google Analytics code and implemented the new code. (Don’t know if this has any effect on the tracking or not).
  • We implemented a new section on the homepage of the website which included links to inner pages and will tke visitors directly to product detail page.

Reactions from the leaders

There was thread at Webmasterworld which started discussing exactly this on May 1. I was following this thread closely but not much came out from this.

I came across an article from Vanessa Fox on searchengineland on May 27 which confirmed that it was an algorithm change from Google for Longtail keyword searches.  This is what she has to say:

This change seems to have primarily impacted very large sites with “item” pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them. For instance, ecommerce sites often have this structure. The individual product pages are unlikely to attract external links and the majority of the content may be imported from a manufacturer database. Of course, as with any change that results in a traffic hit for some sites, other sites experience the opposite. Based on Matt’s comment at Google I/O, the pages that are now ranking well for these long tail queries are from “higher quality” sites (or perhaps are “higher quality” pages).

The video on may 30 from Googler Matt Cutts made it confirmed that it is a permanent change in the algorithm. Here is the video for you to watch:

Glory to team IMJ

Hello Friends,

It was a wonderful experience organizing Web Analytics Wednesday in Ahmedabad. It was simply mind blowing and amazing to present in front of such a wonderful and huge crowd. The support from industry friends and experts was something very unexpected but nice to have.

 

Its simply the first step towards the glory and success of Team IMJ. I feel like IMJ (Internet Marketing Journal) is a baby of Jaydip, Dipali and me; and its growing slowly but steadily.

Web Analytics Wednesday Ahmedabad is a hard work of three months total dedication where we had to manage our current jobs and run for different chores of WAW like getting sponsors, finalizing venue, meeting and making presentations, giving mock ups and all sorts of other things.

I would like to express my sincere gratitude to Mr. Samir Sanghvi and Mr. Ravi Pathak, without whom the event would have not been possible. Thanks to all the sponsors for supporting this event with all their help and support.

I am sharing my Powerpoint presentation here which was presented at WAW ahmedabad.

Web Analytics Wednesday Ahmedabad – Blogger Contest

Bloggers, it’s time to cheer up and have some healthy fight between us. No we are not talking about wrestling; Internet Marketing Journal is hosting blogger Contest for upcoming Web Analytics Wednesday. We want to make it as simple as we can.

If you are ready to ROCK Ahmedabad then just check the Rules below. 😉

  • You blog should get rank on first page on Google.Com for “Web Analytics Wednesday Ahmedabad” keyword.
  • Landing page should be your blog post not home page.
  • You must have following HTML content @ you blog post. (Download in TXT file at end of post)
  • You can use all White Hat Techniques.
  • We will not consider result of IMJ Team (Jaydip, Dipali, Kaushal) / IMJ blog.
  • You should not edit our provided HTML file.
  • The result should be by ORGANIC Search.
  • If you already have post about this then edit and add our HTML content. (helps more if you are having good ranking already)
  • We will check result on 14th April and give Surprise GIFT to Winner @ Event.

Advantages

  • Surprise Gift
  • Chance to be ROCK STAR in front of Industry Experts / Associates
  • More Visitation on blog
  • Appreciation from Industry people.

It is time to be ROCK STAR as you are going to get GIFT in front of Industry Expert / Associates. So what are you waiting for? Start Rocking. If you have queries about contest contact us by Twitter / Facebook / email.

Download HTML Content

Just download this TXT, and go to your blog post HTML part and just paste there. You are done.

Web Analytics Wednesday Ahmedabad – Courtesy Internet Marketing Journal

Its a pleasure to have Web Analytics Wednesday first time ever in Ahmedabad, Gujarat. This event is a hard work of Internet Marketing Journal Team (Jaydip, Dipali and Me). Tell you what, its not easy arranging for knowledgeable speaker,  good and affordable venue, arranging for sponsorships and still coping up with current job. Thanks to all the enthusiastic industry friends, seniors and juniors for their support directly or indirectly. Its because of this support we were able to finally make this dream come true. Here are the details of the event:

Objective of Web Analytics Wednesday Ahmedabad

The main objective of Web Analytics Wednesday is to create awareness about the analytics and its importance in the small and medium size industries. This is how we would like to show our gratitude to the society and give it back what we have learned.

Lead Speaker

Ravi Pathak
Founder & Business Head, Tatvic (Bangalore)
Tatvic is official Google Analytics Authorized Consultant in India and having clients like Make My Trip, Cardekho and other leading portal and some prestigious International clients too.

Date & Time

14th. April, 2010, 7.00 PM Onwards

Venue of Web Analytics Wednesday Ahmedabad

Gloria Restaurant
1st. Floor, Regency Tower,
Nr. Rahul Tower,
Anand Nagar – Prahlad Nagar,
100 ft. Road,
Satellite, Ahmadabad.

Sponsors for Web Analytics Wednesday Ahmedabad

Lead Sponsor :
YASH Infotech  (Business Partner TATA Communications Ltd.)

Diamond Partners :
InvestPlus : InvestPlus is Personal Finance Software specially Design for Individuals needs.

Datatech Media : Web Development, Design & Internet Marketing Solutions Provider

Byte Technosys Pvt. Ltd. : RIMS, On Site Support, Microsoft Solutions, Web Solutions Provider

Merchandiser Partner :
Infibeam.com : Infibeam.com is a premier online shopping portal of India portal carrying 50 Lac products including Books, DVDs, Cars, Bikes, Mobiles, Cameras, Gifts and many more

Global Supporter :
Eric Peterson Founder of webanalyticsdemystified.com