Well, they said they were working on it, and finally it’s here. Google plus has come up with Business Pages, a similar concept to its arch rival facebook fan pages. Announced on Monday, now you can add your favourite brands to your circle. This gives business a chance to interact directly with the consumers and engage them with announcements, contests and more. Every business can claim their page on Google plus, whether it’s a small business or international brand, they can manage their social identity through business page.
You can check out +Kaushal Shah Google plus page and +1 it to keep in touch for latest SEO & PPC updates. Here are the steps you can follow to create a business page for your website or blog on Google plus:
Follow the link to create page. You need to login if you are not already logged in, and then you will be taken to this page.
When you choose the correct category, fill up the details. If you select, local business or place, it will ask for your phone number. If you are using the same account for Google Local Business Center, it will fetch all the information from LBC to plus. Easy, isn’t it?
Make sure you choose the correct category, as there is no facility to change the categories right now. May be they will introduce this in future! If you choose other categories apart from Local Business, you will be allowed to fill the form with respective details!
The next step is to upload the image for your business page. Mostly this will be your logo. You can also edit the image using picnik.
The next step is to get followers for your business page. You can share the created page on your stream and start attracting new followers.
This is how your page will look like once everything is done. I’ve also posted a welcome message for new followers.
It is very easy to maintain your profile and pages using the simple interface. If you have multiple pages, they all will be listed in the drop down.
Introducing Direct Connect
Google Plus is also introducing “Direct Connect” which will make it easier for people to find Google Plus Business Pages right from the main Google search. Just put a “+” and then the business name you want to find a Plus page for, and if it exists, Google will take you directly to it. Here is an official video that explains it better:
Stay tuned for more updates, as the plus box (similar to facebook fan box) which can be integrated on websites and blogs is coming soon.
Here are the few questions that come to my mind for which I would like to have the answers in the comments below:
- Is it really going to be huge or will it be just copy of Facebook fan pages?
- How will features like hangout help small businesses?
- What kinda new features we might see in the future? Would you like to have page customization features like facebook?