First came the Google+ button and as an SEO, we were discussing the effects on SEO by Google+ button, and now everybody seems to be talking about the latest love of social media, Google+. The G+ is still only for personal profiles and they actually denied people creating business profiles saying that Google+ For Business are coming soon with selected businesses. The form was open till 15th July for businesses to apply for business page and guys at Google will select diverse set of businesses which will have Google+ business page as on testing purpose.
One of the business pages I came across is Ford. There doesn’t seem to be much of a difference right now, but I am sure guys are working on it. As you can see in the screen shot below, the big and bright “Test Account” button denotes that it is still under testing.
According to Danny Sullivan from Search Engine Land, this business page is actually helping Ford to rank better in Google search results. As he is connected to Ford via G+, when he searches for “Car”, Google is showing the ford homepage in search results mentioning that he is connected via G+. More details can be found here. So Google has already started manipulating the results according to the user’s likes and connections. We all know about social search and enough has been said on the topic, so just as more “Likes” on facebook or more re-tweets on twitter affects the rankings, do you think more pluses will help brands rank better in Google? Let me know in comments!
P.S. Just to share the popularity of G+, have a look at the graph below: